FUN at Nike Town

My weekly night run brings me to the Nike town store on Oxford Street, and this is what I saw: type being playful, they're full of 'spring' and almost the same height as me! The use of the springs work well, it creates consistent round edges and equal form of the font through-out.

  







The green 'E' is my favourite letter of the words to look at - I get the feeling of his personality as comical and carefree from his duty of being straight on the base-line - it looks free from upholding his role as the capital letter 'E' and compared to the red 'E' next to him which has a slight kick to his personality!

Mr E.Green

Mr E.Red