Like it or Like it not

It was one of the only paintings I didn't like. I sort of got the same feeling about this one as I always do when I see works such as these by Rothko: About.com:http://www.tate.org.uk/modern/exhibitions/markrothko/default.shtm - however my thoughts about Rothkos' paintings do completely puzzle me...?! 
What makes this painting interesting to you??

It's a 'material world' we live in...